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Thursday, July 18, 2019

Toys R Us: New Way To Play

I went to the Toys R Us site, and poked around a bit, but the more interesting thing was looking up b8ta whose mission is "Retail designed for discovery."

All of this falls in line with what we've heard from Toys R Us as it relates to having more to DO at their new stores.

Also of note, here's where b8ta currently has stores. I wonder if this is one of those deals where initially TRU will bring their branding to those locations kind of like Geoffrey's Toy Box did to Kroger.

The other option I guess is that b8ta is partnering with Toys R Us to bring their approach to new Toys R Us stores. As we find out more, I'll be sure to pass it along.

We'll see how all this goes, but a world with Toys R Us is a better one.

UPDATE: CNBC has a more thorough look at the situation. Saw this article on ToNe To Atlanta on Facebook, give them a Like.