Monday, April 29, 2019

Toys R Us To Return As TRU Kids In US Retail Stores



Not much to go on here, but could be a positive step. The footprint of the stores will be smaller, and the headline makes it sound like the new stores migh be named TRU Kids. I'm not sure if that's the case because the article doesn't explicitly mention that.

UPDATE: This New York Post article is a much better look at the situation. Of note, I knew that the new stores would be about 10,000 sq ft, but had no idea what the stores used to be. According to the article, they were 20,000 to 50,000 so that gives you an idea of how much smaller the footprint will be.

It also points out that the company doesn't have as much guesswork simply because they know which of their original stores performed best, and that more of their retail strategy would be shared in June!

I will be glad when we know more, and hope we get at least one store near us.