I noted this a while back on Twitter somewhere, but WWE really has changed as it relates to clean finishes on Raw and SmackDown. This struck me again this week as we had main events on Raw and SmackDown that seemed ripe for a non-finish/shenanigans/a run-in or whatever.
When John Cena v Shinsuke Nakamura was announced last week we all assumed that there was no way we'd get a clean finish. Some even speculated that whatever the finish was would just give us Jinder Mahal defending against Cena, and Nak at SummerSlam. As of now, that's not the case as Nak defeated Cena clean as a sheet last night.
As for Raw the triple-threat with Roman Reigns v BRAUN Strowman v Samoa Joe looked even more like a BS finish with Brock Lesnar in the building. Instead we got a clear Reigns victory a couple weeks ahead of SummerSlam.
Now a lot of folks focus on how these types of finishes are bad business. I tend to the think the WWE Network era has changed that formula a bit. You could still argue that clean finishes on TV make it more difficult to drive people to subscribing to the Network. I'm really not sure where I stand on that, but what I am sure of is that I like the unpredictability.
The unpredictability makes watching Raw and SmackDown a heck of a lot more fun. Instead of dreading the shenanigans, you now have to entertain the idea that whatever match is put in front of you may very well have a clean finish. I think that's awesome. It's not a new thing at all either, but this week really drove home how often we are wrong with our assumptions. It's not as easy to figure out what's going to happen on TV.
I am not here to tell anyone what to do, but I am going to focus on the great matches I'm getting on TV and let WWE worry about the bottom line.